SITE-SPECIFIC  | 2019

 

This series looks at empty advertising spaces along the roadside that frame whatever nature happens to fall behind them.

Photography has a habit of giving things meaning by the very fact that they have been seen and framed. In this series I wanted to take that further, removing everything but the structure of the sign, thereby inverting the empty space within it. Negative becomes positive. The absence of a message becomes the message: it is the natural world that should be drawing our attention.

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